Digital Marketing & AI Advertising

Pathway 1

Mini Master in Digital Marketing & AI (10 weeks, 72 hours)

Start in January 2026, every Sunday at 9 AM

This comprehensive programme equips professionals to thrive in an AI-driven digital marketing landscape. Over ten weeks, learners develop practical marketing skills, strategic insight, and AI-enhanced capabilities while building professional and ethical competence.

Participants will gain hands-on experience in digital marketing, AI applications, analytics, automation, content creation, and compliance, preparing them to design, implement, and optimise marketing strategies in real-world scenarios.

📚 Course Modules:

• Module 1: Foundations: Digital Marketing, Branding & AI – Learn the principles of digital marketing and how AI can enhance branding and engagement.

• Module 2: Web Design, SEM, CRO, SEO & GEO, UX/UI & AI – Create optimised websites, implement search marketing strategies, and improve user experience with AI.

• Module 3: Social Media Strategy, Analytics, Paid Ads & AI Targeting – Develop campaigns, leverage paid ads, and use AI for precise targeting and performance insights.

• Module 4: Marketing Strategy, Google Analytics 4 (GA4), Planning & AI Project Management – Plan, analyse, and manage campaigns using AI-driven insights and analytics.

• Module 5: PPC Advertising, Budgeting & AI Optimisation – Run cost-effective paid campaigns while using AI to optimise budgets and ROI.

• Module 6: Marketing Automation, Email, CRM & AI Business Ideas – Automate workflows, engage customers, and generate innovative business ideas using AI.

• Module 7: AI Risks, Legal Compliance, GDPR & Cybersecurity – Understand legal, ethical, and security considerations when integrating AI in marketing.

• Module 8: Sales Techniques, Crisis Communication & AI Decision Support – Develop persuasive sales strategies, manage communication in challenging situations, and use AI for decision-making.

• Module 9: Leadership, Innovation & Professional Growth – Enhance leadership, foster innovation, and plan professional development in digital marketing.

• Module 10: Visual Content Creation, Canva, AI Video Marketing & Design Essentials – Produce compelling visual content, videos, and design assets with AI tools.

Projects:

• Mid-Term Project: Apply skills from the first five modules to a practical case or client brief.

• Final Project: Integrate all ten modules into a comprehensive AI-driven marketing strategy, demonstrating end-to-end capability.

Expert Support: 12 hours of personalised consultation to refine projects, portfolios, or strategies, ensuring actionable learning outcomes.

Outcome: Graduates will gain practical, AI-enhanced digital marketing skills, strategic and ethical decision-making abilities, and the confidence to lead innovative campaigns in a competitive, tech-driven market.

Pathway 2

AI-Enhanced Digital Marketing Intensive

1-Week Bootcamp (30 Hours)

Start on 26th January 2026 (Monday to Friday)

This accelerated CPD programme is designed for professionals who want to rapidly develop practical digital marketing skills while understanding how AI is transforming the industry. Across five immersive days, learners explore essential marketing techniques, modern digital tools, and the ethical, legal, and strategic responsibilities that come with AI-enhanced practice.

The course blends technical skill-building with strategic thinking, preparing participants to apply digital marketing methods confidently in real organisational settings. Each day aligns with professional competency standards to ensure learners build capability in ethical decision-making, responsible data handling, and results-driven marketing practice.

📚 Course Overview

Day 1 – Foundations: Digital Marketing, Branding & AI

You begin with the essential principles of digital marketing—how audiences behave online, how brands build trust, and how strategy connects content, data, and user experience. The session explores the growing role of AI in branding, including automated research tools, content generation, and market insight platforms. Learners gain a grounded understanding of how digital ecosystems work and how AI can streamline early-stage planning without replacing critical human judgement.

Day 2 – Web Design, SEM, CRO, SEO & GEO, UX/UI & AI

This day focuses on building strong digital foundations. You explore how websites support customer journeys, how search engines evaluate content, and how to design pages that convert. Learners practise the fundamentals of Search Engine Marketing (SEM), Search Engine Optimisation (SEO), local GEO optimisation, and Conversion Rate Optimisation (CRO). The day also looks at UX/UI principles and demonstrates how AI tools can support layout design, keyword research, testing, and user-experience improvements.

Day 3 – Social Media Strategy, Paid Ads & AI Targeting

Social platforms are central to modern communication, and this session equips learners to plan and execute purposeful social strategies. You explore audience segmentation, campaign planning, creative development, and performance measurement. Paid advertising is covered in detail, including budget allocation, A/B testing, and platform-specific tactics. AI-powered targeting tools are demonstrated to show how data can improve campaign relevance while still requiring responsible oversight.

Day 4 – Marketing Automation, Email, CRM & AI Business Ideas

This day shows how marketing systems operate behind the scenes. Participants learn to design automated email journeys, structure CRM workflows, and build efficient customer communication processes. AI-powered tools are explored in the context of idea generation, content planning, customer segmentation, and business model development. By the end of the session, learners understand how automation creates consistency and frees time for creativity and strategy.

Day 5 – AI Risks, Legal Compliance, GDPR & Cybersecurity

The final day focuses on the responsibilities that underpin modern digital work. Learners examine the legal frameworks that govern digital marketing, including GDPR, data protection duties, consent management, and cybersecurity expectations. The session addresses AI-specific risks such as bias, transparency, model misuse, and ethical boundaries. By the end of the day, participants understand how to use AI tools safely, legally, and professionally.

Expert Consultation – 6 Hours Included

Every learner receives six hours of personalised expert consultation, which can be used for:
• portfolio and CV enhancement
• website review and optimisation
• campaign development
• strategy guidance for a business idea
• feedback on a case study or project

This support ensures the course leads to lasting, practical outcomes.

What You Will Gain

• Core competencies in modern digital marketing
• Hands-on experience using AI tools responsibly
• Improved confidence in planning, producing, and evaluating campaigns
• A strong understanding of GDPR, compliance, and cybersecurity
• Practical assets you can apply directly to work or freelance projects
• A CPD-recognised qualification demonstrating up-to-date digital expertise

Become an AI-Powered Marketing Leader

From foundational skills to advanced AI-driven strategies, learners will gain practical expertise, mastery of AI marketing tools, and leadership skills to excel.

Upon completion, learners are prepared for high-impact roles such as Digital Marketing Specialist, AI Marketing Strategist, Social Media Manager, SEO/SEM Consultant, Conversion Optimisation Lead, or to launch their own AI-powered marketing consultancy.

Whether you are a complete beginner with no prior qualifications, an early-career professional looking to specialise, or an experienced marketer aiming to lead AI-driven campaigns, this programme is for you.

Take Action – Transform Your Career in AI Marketing

After completing our intensive programme, you will have the skills, confidence, and industry-recognised certification to launch or accelerate your career in AI-powered marketing.

Your Path to High-Paying Digital Marketing & AI Roles

🟢 Beginners / No Experience

• Learn SEO, GEO, SEM, Canva & Adobe, social media, email campaigns, and AI-assisted strategies

• Build a strong foundation to secure your first role

• Salary: £20k–£28k, rising to £30k+

• Flexible, remote opportunities in retail, start-ups, hospitality, and NGOs

🔵 Early Career / Some Experience

• Develop CRO (Conversion Rate Optimisation), analytics, content strategy, and integrate AI tools to deliver measurable results

• Step into specialist or junior management roles

• Salary: £30k–£45k, rising to £50k+

• Opportunities in tech, finance, media, and healthcare

🟣 Degree Holders / Experienced

• Manage strategic campaigns, teams, and AI-driven marketing initiatives

• Prepare for senior roles and high-impact projects

• Salary: £45k–£65k, rising to £70k+

• Lead innovative projects, remote work, global exposure

🟡 Advanced / Freelance / Entrepreneur

• Run your own consultancy or freelance business, applying AI-powered strategies across multiple clients to maximise ROI

• Salary: £60k+, rising to £80k–£100k+, £120k+ for established agencies

Take Action – Join Now!

Learn About the Programme Leader

Mr Feras Digital Pro

Mr Feras is a seasoned expert in strategic management, AI-driven innovation, and digital marketing, with extensive experience leading teams, advising businesses, and implementing transformative digital strategies. He has worked across multiple sectors, including technology, finance, media, and start-ups, helping organisations leverage AI and digital tools to drive measurable growth and innovation.

Why Learn with Mr Feras

• Personalised mentorship from a leader with extensive cross-sector experience

• Insights into cutting-edge AI and digital marketing strategies

• Real-world applications of management and innovation principles

• Networking opportunities and exposure to global business practices

Get in touch