Mini Master in Digital Marketing & AI Advertising: CPD Certified

This CPD programme is open to professionals and learners from all backgrounds who are looking to upskill in digital marketing and AI-driven advertising. To participate, you will need:

• Good command of English – to follow lectures, contribute to discussions, and complete assessments.

• Basic computer skills – as the course is delivered online and involves the use of digital marketing tools and platforms.

• Ability to join remotely – with a reliable internet connection and access to a laptop or desktop.

There are no formal academic prerequisites. This makes the course suitable for those working in marketing, business, IT, media, entrepreneurship, or anyone seeking to advance their career in digital marketing with a focus on AI.

This course prepares you for a wide range of roles in digital marketing and AI-driven business:

🟢 Beginners / No Experience:

• Roles: Junior Digital Marketer, Social Media Assistant, Marketing Executive

• Salary: £20,000–£28,000, rising to £30,000+

• Opportunities in retail, start-ups, hospitality, and NGOs

🔵 Early Career / Some Experience:

• Roles: Digital Marketing Specialist, CRO Analyst, Content Strategist

• Salary: £30,000–£45,000, rising to £50,000+

• Opportunities in tech, finance, media, and healthcare

🟣 Experienced / Degree Holders:

• Roles: Marketing Manager, Campaign Lead, AI Marketing Strategist

• Salary: £45,000–£65,000, rising to £70,000+

• Lead strategic campaigns with remote and global exposure

🟡 Advanced / Freelance / Entrepreneur:

• Roles: AI Marketing Consultant, Freelance Strategist, Agency Owner

• Salary: £60,000–£100,000+, with potential for £120,000+ for established agencies

By completing this 20-module programme, you will be able to:

• Understand the digital marketing landscape and lead AI-powered campaigns effectively.

• Conduct market research, analyse customer insights, and apply AI analytics for precise targeting.

• Build credible, authoritative, and trustworthy brand messaging.

• Ensure legal compliance with GDPR and cybersecurity best practices.

• Optimise websites, SEO, SEM, and local marketing campaigns using AI-driven tools.

• Create compelling content, including blogs, email campaigns, podcasts, and social media, enhanced by AI.

• Develop visual campaigns using Canva, Adobe, and AI video tools.

• Manage PPC campaigns, budgets, and ROI with AI optimisation.

• Apply CRM systems and AI insights to improve client retention and loyalty.

• Integrate AI across marketing channels to lead digital transformation initiatives.

• Demonstrate leadership, innovation, and professional growth in digital marketing.

This programme takes you from foundation to advanced level, making it suitable for anyone, regardless of prior experience.

• Module 1: Foundations: Digital Marketing, Branding & AI – Learn the principles of digital marketing and how AI can enhance branding and engagement.

• Module 2: Web Design, SEM, CRO, SEO & GEO, UX/UI & AI – Create optimised websites, implement search marketing strategies, and improve user experience with AI.

• Module 3: Social Media Strategy, Analytics, Paid Ads & AI Targeting – Develop campaigns, leverage paid ads, and use AI for precise targeting and performance insights.

• Module 4: Marketing Strategy, Google Analytics 4 (GA4), Planning & AI Project Management – Plan, analyse, and manage campaigns using AI-driven insights and analytics.

• Module 5: PPC Advertising, Budgeting & AI Optimisation – Run cost-effective paid campaigns while using AI to optimise budgets and ROI.

• Module 6: Marketing Automation, Email, CRM & AI Business Ideas – Automate workflows, engage customers, and generate innovative business ideas using AI.

• Module 7: AI Risks, Legal Compliance, GDPR & Cybersecurity – Understand legal, ethical, and security considerations when integrating AI in marketing.

• Module 8: Sales Techniques, Crisis Communication & AI Decision Support – Develop persuasive sales strategies, manage communication in challenging situations, and use AI for decision-making.

• Module 9: Leadership, Innovation & Professional Growth – Enhance leadership, foster innovation, and plan professional development in digital marketing.

• Module 10: Visual Content Creation, Canva, AI Video Marketing & Design Essentials – Produce compelling visual content, videos, and design assets with AI tools.

Projects:

• Mid-Term Project: Apply skills from the first five modules to a practical case or client brief.

• Final Project: Integrate all ten modules into a comprehensive AI-driven marketing strategy, demonstrating end-to-end capability.

Expert Support: 12 hours of personalised consultation to refine projects, portfolios, or strategies, ensuring actionable learning outcomes.

• Flexible Learning: Live online sessions every Sunday, ideal for working professionals.

• Expert-Led: Learn from industry professionals with hands-on experience in AI marketing.

• Comprehensive Curriculum: Covers all aspects of digital marketing, from SEO and social media to AI integration and leadership.

• Career-Focused: Designed to help you secure your first job, advance in your current role, or start your own consultancy.

• CPD Certified: Recognised professional development that adds value to your career.

Register before 30th December 2025 and enjoy 50% off the course fee. Secure your spot early and pay just £349.5 instead of £699. Use code EARLYBIRD50 at checkout.

Take advantage of this limited-time offer and start your journey to becoming an AI-powered marketing leader!